Panda and Penguin Aren’t About Revenue?
In a recent video, Google mouthpiece Matt Cutts says that the recent Penguin and Panda updates were intended to improve the user experience, and not to increase company revenue. That may or may not be true, but it's pretty clear that Google has been taking great pains to boost their revenue by tweaking their SERPS pages, as this article at Tutorspree blog makes clear.
Google won search by providing the best organic results users had ever seen. Ever since then, organic has been fading from the SERPS, losing ground to revenue generating Google products.
That’s the amount of real estate given to true organic results in a search for “auto mechanic" when I’m logged in at the Tutorspree office in TriBeCa. I’m using a Macbook Air 13inch. My browser size is set to “Actual Size." The rest of the page is taken up by Google products. Adwords take up 29% of the page. Google’s map, plotted with it’s own local results takes up 7% of the page. Google’s navigation bar, complete with notifications for my Google+ account, takes up 14% of the page.
See that red box that says 13%? That's how much space Google is now devoting to organic search results.
It's pretty tough for visitors to find your site in the search results when your visitors can't even see the search results. Of course, Google doesn't make money from showing search results; they make money from getting you to click on ads. Still, for the time being, they still get to call themselves a search engine.
While Panda and Penguin may have not been specifically designed to increase revenue, it's obvious that the homepage has been. 87% of the page is now essentially ads for Google. Don't want to pay them? Then, if you're lucky, your site may show up in the 13% of the page that they use for organic searches. Good luck finding that.
- www theyareevil com